WEECA
We developed a brand name, logo, and the whole branding system, including visual identity, for a neo-banking app that was supposed to compete with giants like Revolut, Wise and others

The financial market is highly competitive and also very conservative. That is why it is especially difficult to find a distinctive brand voice. We needed to create a brand that would not only associate with trust, but also provide its users with the sense of community and togetherness. These are exactly the values that we included in the name and the identity of the brand
The financial market is highly competitive and also very conservative. That is why it is especially difficult to find a distinctive brand voice. We needed to create a brand that would not only associate with trust, but also provide its users with the sense of community and togetherness. These are exactly the values that we included in the name and the identity of the brand.






