X-PLODE
We worked with a new shoewear brand to create a holistic 360-degree communication strategy, that launches the brand on the market, creates some buzz and boosts sales in retail stores.
From the messaging to the logo to all of the communication assets, we have created a unique brand identity with a fascinating story behind, that attracted attention from the audience
Our task was to create a completely new brand from scratch, and develop a communication strategy, including the brand story, that would be reflected in all of the communication assets, such as website, social media and all of the creative promotion materials. Eventually the goal was to spark attention and drive the consumers to retail stores.
The new brand was successful launches in 2 markets, with significant website traffic and social media engagement growth. We have managed to create social media buzz with the provocative story and creative assets, developed by our team. As the business outcomes, we helped boost retail sales, with first batches of product sold out within weeks of the campaign launch.
More projects
SOFTSWISS
WEECA
