SOFTSWISS
We partnered with Anaro to craft a refined brand identity and digital experience that reflects their modern, client-first approach to law.
From the logo to the website design, everything was built to communicate clarity, trust, and professionalism—while staying grounded in the firm’s values of integrity and accessibility.
Considering highly competitive labor market environment, we were tasked with developing an outstanding creative campaign for HR brand, that would position the client as an attractive workplace for engineers and project managers.
For this campaign our team also developed a mascot, the character that would impersonate SOFTSWISS as an employer for years to come. Apart from this, we were also tasked with media planning and buying for the campaign, including digital and outdoor in Poland and Georgia.
The campaign has seen a huge success, including significant Increase in media mentions, the number of job applicants, and increased employee engagement from current employees. The “superhero” cat has become the company’s mascot that is still being used in most of the promotional materials to date.
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